ILLUSTRATION, TYPOGRAPHY & PACKAGE DESIGN

Imperfect Foods

I was hired by Imperfect Foods to design a myriad of packaging for their online grocery brand. The beauty of the Imperfect Foods private label branding is that the guidelines are quite loose and embrace a wide range of styles and executions — perfectly imperfect. Overall, the sensibility utilizes hand-drawn typography, textured vector illustrations, bright color palettes and a fun sense of whimsy.

Designed with the team at Imperfect Foods