PACKAGING DESIGN & PHOTO ART DIRECTION

Drinkworks

The Drinkworks home bar is a single-serve, pod-based appliance. The advanced cocktail system is like having your very own bartender at home.

As a creative director & designer at Motiv, I worked closely with our team to design the packaging and brand assets for drink canisters and pods. The packaging design is influenced by authentic cues and elements of the liquor and beverage category. In order to harken back to the classic look of top shelf liquor brands, we incorporated metallic foils, textured paper tabs and deckled caps into the trade dress.

Project designed with the team at Motiv
Photography by David Butler