LOGO & OFFICE SYSTEM DESIGN

Flock

Flock is an upscale boutique in Boston’s South End.
"Feminine, earthy, light and elegant" were some words that the flock team used to describe the new brand they were looking to establish. According to Flock, the store "looks to capture the spirit of the modern bohemian without sacrificing style." We saw the name, Flock, as a double meaning: it speaks to those inspired the free spirited, and as a verb, flock suggest the store itself is destination or gathering spot. The tactile qualities of the feather logo and the letterpress printed materials speak to the natural textures of their collection.

Designed at Alphabet Arm Design