LOGO DESIGN, BRANDING & PACKAGING DESIGN

Downeast Coffee Roasters

Downeast Coffee Roasters is a 3rd generation family owned company roasting unique coffees from across the globe. They’ve been roasting with pride in Pawtucket, Rhode Island since 1953. I was asked to design a new logo and refresh the look of the entire brand, including packaging and signage. As Downeast has grown and found its way into more and more retail stores, it was essential to design a package with a strong color coding and recognizable brand block on store shelves.

All photography © 2022 Downeast Coffee Roasters